Last updated: 9. juli 2026

This Privacy Policy explains how DAY ET ApS ("DAY ET", "we", "us" or "our") collects, uses and protects your personal data when you visit our website, make a purchase, create a customer account, subscribe to our email newsletter or SMS marketing, or otherwise interact with us.

We process your personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation ("GDPR") and, where applicable, the UK General Data Protection Regulation ("UK GDPR").

Data Controller

The data controller responsible for processing your personal data is:

DAY ET ApS
Company Registration No. (CVR): DK40028285
Oslo Plads 14D
2100 Copenhagen Ø
Denmark

Email: hello@day-et.com

If you have any questions about this Privacy Policy or how we process your personal data, please feel free to contact us.

How We Use Your Personal Data

The personal data we collect depends on how you use our website and interact with us.

Visiting Our Website

When you visit our website, we automatically collect certain information about your device and how you use our website. This may include your IP address, browser type, device type, operating system, language settings, pages visited, navigation behaviour and the date and time of your visit.

We use this information to ensure that our website functions properly, improve your browsing experience, analyse website traffic, develop and optimise our website and measure the effectiveness of our marketing activities. Where required by law, we rely on your consent before placing non-essential cookies or using similar technologies.

Purchasing Products

When you place an order with DAY ET, we process the personal data necessary to complete and manage your purchase. This includes your name, billing and delivery address, email address, telephone number, payment information and details relating to your order, returns or product claims.

We use this information to process and deliver your order, handle payments, manage returns and complaints, provide customer service, prevent fraud and comply with our legal obligations, including accounting and bookkeeping requirements.

Customer Account

If you create a customer account, we process the information you provide during registration, including your name, email address, encrypted password, saved delivery details and order history.

This allows you to access your order history, complete future purchases more easily and manage your personal information and preferences. You may request the deletion of your customer account at any time. Where we are legally required to retain certain information, we will continue to store that information for the period required by applicable law.

Customer Service

If you contact our Customer Service team, we process the information you choose to share with us. This may include your name, contact details, order number, the content of your enquiry and any documents or images you provide.

We use this information solely to respond to your enquiry, assist with returns or complaints and provide customer support.

Email and SMS Marketing

If you subscribe to our email newsletter or SMS marketing, we process your contact details together with information relating to your consent, including the date and time your consent was provided, the marketing channels you have subscribed to and documentation of your consent.

We use this information to send you news, inspiration, offers and other marketing communications in accordance with your consent, as well as to manage your communication preferences. You may withdraw your consent at any time by using the unsubscribe link included in our emails or SMS messages or by contacting us directly.

Information relating to your email and SMS marketing consent, including your consent status, is used solely to administer and deliver the communications you have requested. This information is not shared with third parties for purposes unrelated to providing and administering these messaging services.

Legal Basis for Processing

We only process your personal data where we have a valid legal basis under applicable data protection legislation.

Depending on the circumstances, we process your personal data because it is necessary to perform a contract with you, comply with our legal obligations, fulfil our legitimate business interests or because you have given your consent.

Our legitimate interests include operating and improving our website, preventing fraud, providing customer service, analysing website performance and developing our products and services. Whenever we rely on legitimate interests, we ensure that these interests are balanced against your rights and freedoms.

Cookies and Similar Technologies

We use cookies and similar technologies to ensure that our website functions properly, improve your browsing experience, analyse website traffic, personalise content where appropriate and measure the effectiveness of our marketing activities.

Where required by applicable law, we will ask for your consent before placing non-essential cookies or using similar technologies on your device. You can change or withdraw your consent at any time through our cookie settings.

For more information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

Sharing Your Personal Data

We only share your personal data where it is necessary to provide our products and services, comply with legal obligations or pursue our legitimate business interests.

We work with a number of carefully selected service providers who support us in operating our business. Depending on how you interact with our website or place an order, your personal data may be processed by providers of e-commerce services, payment solutions, delivery and logistics services, marketing platforms, analytics tools, hosting providers and other IT services.

Our service providers include, among others, Shopify, Shopify Payments, Klaviyo, Google, Meta, MobilePay, Klarna, PayPal and our logistics partners.

These providers process personal data on our behalf and only in accordance with our instructions. They are contractually required to protect your personal data, maintain confidentiality and comply with applicable data protection legislation. They may not use your personal data for their own independent purposes.

We may also disclose personal data where required by law or where necessary to establish, exercise or defend legal claims.

International Data Transfers

Some of our service providers are located outside the European Economic Area (EEA) or the United Kingdom, or use sub-processors established in other countries.

Whenever personal data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with applicable data protection legislation. Depending on the circumstances, these safeguards may include the European Commission's Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, the EU-U.S. Data Privacy Framework or another recognised legal transfer mechanism.

If you would like further information about the safeguards we apply when transferring personal data internationally, please contact us.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with applicable legal requirements.

Information relating to purchases is generally retained for the period required under applicable accounting and bookkeeping legislation.

If you have subscribed to our email newsletter or SMS marketing, we retain records of your consent for as long as your subscription remains active and for as long as necessary to demonstrate compliance with applicable marketing and data protection legislation. If you withdraw your consent, we will stop sending you marketing communications and delete or anonymise the relevant information when it is no longer required for legal or documentation purposes.

If you have created a customer account, we retain your information for as long as the account remains active. If the account has been inactive for an extended period, or if you request that it be deleted, we will delete or anonymise your personal data unless we are legally required to retain certain information.

Information processed in connection with customer service enquiries, complaints or returns is retained only for as long as necessary to manage the matter and comply with applicable legal obligations.

Information Security

We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised access, disclosure or any other processing that is inconsistent with applicable data protection legislation.

Access to personal data is restricted to employees and trusted partners who require it in order to perform their duties. We regularly review and update our security measures to ensure an appropriate level of protection based on the nature of the personal data we process and the risks involved.

Your Rights

Under applicable data protection legislation, you have a number of rights regarding the way we process your personal data. If you wish to exercise any of these rights, please contact us using the details provided below.

Right of access
You have the right to request confirmation of whether we process your personal data and to receive a copy of the personal data we hold about you.

Right to rectification
If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.

Right to erasure
In certain circumstances, you may request that we delete your personal data. This right does not apply where we are legally required to retain the information or where we have another lawful basis for continuing to process it.

Right to restrict processing
You have the right, in certain circumstances, to request that we restrict the processing of your personal data.

Right to data portability
Where our processing is based on your consent or is necessary for the performance of a contract, and is carried out by automated means, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format. Where technically feasible, you may also request that the data be transferred directly to another organisation.

Right to object
You have the right to object to our processing of your personal data where the processing is based on our legitimate interests. If you object to the processing of your personal data for direct marketing purposes, we will stop processing your personal data for those purposes.

Right to withdraw consent
Where our processing is based on your consent, you may withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of any processing carried out before your consent was withdrawn.

We aim to respond to all requests relating to your personal data as soon as possible and within the time limits required by applicable data protection legislation.

If you believe that our processing of your personal data does not comply with applicable data protection legislation, you have the right to lodge a complaint with your local data protection authority.

Contact

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

DAY ET ApS
CVR No.: DK40028285
Oslo Plads 14D
2100 Copenhagen Ø
Denmark

Email: hello@day-et.com

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in applicable legislation, our business practices or the way we process personal data.

The most recent version will always be available on our website. The "Last updated" date at the top of this Privacy Policy indicates when it was most recently revised.