Make tomorrow matter

We don’t identify ourselves being a sustainable brand. Instead, we are committed to make tomorrow matter by taking responsibility for the world that we live in. We are not perfect, but we make an effort in being the best version of ourselves and making better choices every day to work for a better tomorrow. 

We want to be a relevant, purpose-driven brand by staying committed to our sustainable ambition: grow a relevant, transparent, and responsible business through an informed and inspired community by being curious, brave, and constantly challenging the status quo. 

At DAY ET, we take a holistic approach to being a responsible brand. Whether that’s tackling radical supply chain transparency, choices of material or head office changes to lower our environmental footprint. What matters is the total impact of all the choices we make, big and small, every day. 

Transparency is a founding principle of DAY ET. By providing more insight into our processes and methods, we want to simplify informed choices in everyday life and inspire and educate our community to make more responsible choices. 

Responsibility Report 2022

Our Responsibility Report 2022 is the first of its kind. Transparency is a founding principle of DAY ET. By providing more insight into our processes and methods, we want to simplify informed choices in everyday life and inspire and educate our community to make more responsible choices. Our future goal is to publish an annual responsibility report to show the progress of our sustainable focus to the public. 

This report is built around our approach to the ESG work. ESG stands for environmental, social, and governance and are the 3 pillars in our responsible framework and represent the overall areas we are working with. 

Explore our Responsibility Report 2022 here.

Human Rights

It is our responsibility to ensure that the people who put in a great effort to make our wonderful products are treated responsibly and respectfully. This is manifested in our Code of Conduct that follows the UN Guiding Principles and the Bill of Human Rights and is based on the framework pro- vided by Danish Fashion & Textiles (DM&T). 

These principles are outlined in our Human Rights policy, to ensure that there is a clear understanding of our ethical values and the principles we wish to uphold throughout our supply chain, regarding human rights and environmental responsibility. Our Human Rights policy is revisited annually. Besides our Human Right Policy we rely mainly on the BSCI initiative, 75% of our direct suppliers are BSCI certified. 

Policies

As a fashion company, we are aware that we create a long value chain. That’s why it is important for all business partners in the DAY ET supply chain - that provide either processes or components to our products - understand and comply with DAY ET’s values and standards. To organise this, we have developed below policies. 

All tier 1 suppliers have signed the policies and are requested to communicate them to sub-suppliers, to make sure they also meet DAY ET’s policies. 

Read more about our policies here:

Code of Conduct

Climate and Environment policy

Affirm Groups Restricted Substance List

Human Rights Policy

Animal Welfare Policy